Is PageRank now skewed to big brands?

We all know about the chaos that follows upon the regular tweaks in the Google PageRank algorithm. (John Batelle’s book
has some chilling stories about the impact these changes can have on small online businesses.) But here’s a new allegation:

Since the beginning of this year, increasing numbers of big brands are appearing in the top ten search results on competitive generic search queries. They are elbowing out of the way thousands of lesser sites in the process. No-one is quite sure why this has happened, but some suspect that changes to Google’s algorithm made in February dubbed the ‘Vince update’ (after the Google engineer that made them) are responsible. This has benefited big brands to the detriment of smaller players.

[Source.]

And Google’s response? See below.

Go to work on a snooze

You might think that this handsome somnolent couple are a couple of offenders tagged by law enforcement authorities, but in fact they are examples of the new wave of cash-rich, time-poor yuppies who worry that lack of sleep impairs their performance at work. Their headbands are, in fact, Zeo sleep-pattern monitors, developed by a Massachussetts-based start-up. Here’s how it works:

1. You wear the gizmo in bed. It monitors your brain-waves (if you have any). The resulting data are beamed to a bedside receiver.

2. Upon waking, instead of making a nice cup of tea, you “review your sleep data”. The bedside device gives you a “personal sleep score – your ZQ” – and displays a graph of your Light, Deep and REM sleep over the course of the night. The bedside display will also tell you how last night’s sleep compares to previous nights.

3. Now comes the interesting bit. You upload the data from your bedside device to your PC (the illustration shows a Mac, so maybe it’s an eucumenical technology). This process enables you to compile your “Zeo Sleep Journal”, helps you to identify the “7 Sleep Stealers” (interestingly, a trademarked phrase) and to “spot any connections between your daily lifestyle choices and your nightly sleep and find out for yourself some of the cause and effect patterns in your sleep”.

4. This is where you start “a guided self-discovery process for your sleep. This personalized sleep coaching program asks you to set goals for your sleep and then provides you with customized strategies to help you to achieve these goals”. Apparently you can get “a series of personalized e-mails that incorporate effective sleep tips and advice, customized to your sleep data, lifestyle and goals” together with a “customized action plan to deal with each of the 7 Sleep Stealers as they relate to you and your sleep” and “goal-oriented assignments that are realistic and achievable, and will not require you to drastically rearrange your lifestyle or even your sleep style”.

That’s the stuff. Can’t imagine how we got by without this. A snip at $399.00.

Two thoughts:

1. Heidegger’s observation that technology is “the art of arranging the world so that we don’t have to experience it”.
2. For those of a technophobic disposition, a nightcap of the sort distilled by Messrs Jameson is a most effective aid to sound sleep, and does not require the wearing of any headbands.

The iPad cometh

OK, time to set aside that $800 you’d been keeping for a neat gadget for Xmas. Here’s what Good Morning Silicon Valley thinks.

Rumors of a large format, touchscreen tablet from Apple — long the stuff of fanboy fever dreams — are starting to congeal into something with a little more substance. A couple of weeks ago, supply-chain scuttlebutt had the tablet arriving in October with an $800 price tag and, according to VentureBeat, powered by a processor developed in-house by the team Apple acquired in buying PA Semi last year. Friday, the AppleInsider blog reported that the 10-inch tablet, after two years of development and multiple iterations, had received the Steve Jobs seal of approval. “Jobs, who’s been overseeing the project from his home, office and hospital beds, has finally achieved that much-sought aura of satisfaction,” said the blog. “He’s since cemented the device in the company’s 2010 roadmap, where it’s being positioned for a first quarter launch, according to people well-respected by AppleInsider for their striking accuracy in Apple’s internal affairs.”

Why is this more plausible that all the other rumours about the iPad? Well, simply that it’s based on stories about a deal with the record companies to enable them to go back to their old anti-customer practice of selling albums rather than tracks. The idea is that they need a bigger screen in order to add ‘value’ with fancy booklets to go with the album.

It won’t work, of course, but who cares? What we need is a decent, well-designed tablet, and if this is the only way to get it, well, so be it.

Amazon and the memory hole — contd.

Jeff Bezos may be hoping that his apology for the way copies of Nineteen Eighty-Four and Animal Farm were deleted from customers’ Kindles would have got him off the hook. Maybe it will. But it ain’t over yet.

A growing number of civil libertarians and customer advocates wants Amazon to fundamentally alter its method for selling Kindle books, lest it be forced to one day change or recall books, perhaps by a judge ruling in a defamation case — or by a government deciding a particular work is politically damaging or embarrassing.

“As long as Amazon maintains control of the device it will have this ability to remove books and that means they will be tempted to use it or they will be forced to it,” said Holmes Wilson, campaigns manager of the Free Software Foundation.

The foundation, based in Boston, is soliciting signatures from librarians, publishers and major authors and public intellectuals. This week it plans to present a petition to Amazon asking it to give up control over the books people load on their Kindles, and to reconsider its use of the software called digital rights management, or D.R.M. The software allows the company to maintain strict control over the copies of electronic books on its reader and also prevents other companies from selling material for the device.

Two years after Amazon first introduced the Kindle and lighted a fire under the e-books market, there is increasing awareness of how traditional libraries of paper and ink differ from those made of bits and bytes. The D.R.M. in Amazon’s Kindle books, backed up by license agreements with copyright holders, prevents customers from copying or reselling Kindle books — the legal right of “first sale” that is guaranteed to owners of regular books…

Summer light

Lovely meditation by a friend on holiday in Sweden.

This morning I woke at four in the morning to hear cranes calling out from the Swedish lake. This is where we come every summer. Some holidays are about discovering new places, the shock of the strange; here, we know every stick and stone and each year repeat what we did the year before, until time loses its boundaries and memories are a haze. The familiar pleasures include the long slow dawn and dusk; the swallows in the eaves, the wind on the lake, the chantarelles in the forest, yellow and fluted and smelling of apricots, and the wild strawberries outside the house whose mineral sweetness is the taste of a Swedish summer.

Hidden gems

One thing to be said for RyanAir (and, God knows, there little enough to be said for that single-minded organisation) is that its fierce baggage restrictions force one to be selective when going on holiday. 10kg is the cabin-baggage limit, and once you’ve packed a Nikon D700 and a couple of lenses, a laptop plus charger, phone plus ditto, well, you’re half-way there. So while sitting by a pool in Provence is a great place to read all those massive tomes (e.g. Michael Sandel’s Democracy’s Discontent: America in Search of a Public Philosophy) that have been sitting reproachfully on one’s desk all year, RyanAir obliges one to leave them behind.

Accordingly I went looking among the piles of books that I’ve been looking forward to reading and came up with this trio:

That I have Tolkien’s Gown with me is the outcome of a happy accident. One of my Wolfson Press Fellows last Term was Phil Kitchin, a well-known New Zealand investigative journalist. On his arrival in Cambridge, I came into College to greet him and found that he had been driven up by his sister and her husband; they live in London and he’d been staying with them for a few days. I suggested that we all go somewhere decent for lunch and we repaired to the Three Horseshoes in Madingley, one of my favourite haunts (and one which last year wowed the Guardian’s restaurant critic for its “beautiful, imaginative, authentic rustic Italian cooking, served in huge quantities at fair prices”).

It proved a very enjoyable meal. Phil’s sister and her husband turned out to be terrific company — witty, smart and knowledgeable. I hadn’t caught their surname when we were introduced, but I had picked up that the chap was called Rick. He was large, bearded and amiable. I picked up during the conversation that he was an American, had been an academic (at Warwick), had a D.Phil from Oxford and was a dealer in rare books, in which occupation he had obviously prospered. He also seemed extremely well informed about lots of things — including James Joyce, who happens to be one of my literary heroes. All in all, it made for an agreeable lunch (for which he generously paid), after which I drove them back to College, said goodbye and thought no more of it.

A few days later, I ran into Phil and he handed me a book — Tolkien’s Gown. “Rick asked me to give you this”, explained Phil. “He’s reading your book.” (I must have mentioned at some point that I’d written a history of the Net.) It seemed only fair that I should reciprocate so I opened the book and began to read the Introduction. At which point I had to stop. This, I thought, is too delicious to be read in the work-hassled, utilitarian frame of mind I was then in. (As a multi-tasker who has not been programmed with the right algorithm, I’m always chasing my tail.) So I put Tolkien’s Gown away for a moment when the time would be right.

That moment came when packing for Provence. And now in the peace and quiet of this blessed part of the world, I’ve read it. It’s a collection of short essays tracing the publishing history of twenty significant modern books, each of which is sought after by collectors of first editions. But this means that it’s also a kind of fragmentary autobiography, because Mr Gekoski is a rare book dealer and his story intersects with that of the books. “For”, he writes, “each of us who has the fun and privilege to deal with great books has stories to tell: of where a rare book came from, and how, and where it ended up. And — which people always find compelling — how much money was involved.”

Rick is an American who came to Merton College, Oxford, to do a doctorate in English. It was while he was in Oxford that he discovered that there was money to be made in buying and selling rare books. It started (as many things do) with a 20-volume set of Dickens which he bought for £10 and sold for £20 in order to purchase for his girlfriend “one of those fashionable Afghan coats, covered in embroidery, smelling distinctly yakky”. He does not, alas, relate whether the recipient of this garment became his wife, or exited stage left pursued by donkeys and the mangier kind of dog.

After Oxford he went to Warwick University as a lecturer in the English Department, of which he eventually became head. Like me, he found that an academic salary was not sufficient to pay for the life he wished to lead, so first he supplemented it by playing poker, and later by being a rare book ‘runner’ — i.e. “someone who buys books and sells them on to the trade”. In the end, he decided to give up his tenured but straitened employment and become a professional dealer — quite a bold decision for a man who at the time had a wife and two kids to support. “When I announced my (early) retirement”, he recalls, “one of my colleagues slunk into my office, and confessed that he through it ‘very brave’ of me to be leaving the department. I told him that, when I contemplated another twenty-five years as a university teacher, I thought it brave of him to stay. He wasn’t amused.” But it looks as though Gekoski had the last laugh: in his first year he made twice his university salary “and had a hundred times more fun”. My guess is that he has earned many multiples of a professor’s salary every year since.

The book started out as a series of Radio 4 programmes entitled Rare Books, Rare People, which I’d completely missed when they were broadcast. Like all radio programmes in this genre, they relied a lot on archival recordings (e.g. of Frieda Lawrence recalling how difficult D.H. was; or Evelyn Waugh lambasting Joyce’s writing as “gibberish” — with a hard ‘g’). But that stuff doesn’t play in print, so for the book the original scripts were rewritten and extended — and the number of books covered increased to twenty.

The title comes from the fact that in his first year at Oxford Gekoski lodged in a Merton College house at 21 Merton Street. After he’d left, J.R. Tolkien (who had been the Merton Professor of English) moved into the house and Charley Carr, the man who had been Rick’s ‘Scout’ (i.e. college servant), rang to say that the new occupant wanted him to help clear out a lot of unwanted rubbish. “You liked Mr Tolkien’s books, didn’t you?” he asked. “Very much”, replied Rick, hopefully. “Well”, said Charley, “he’s asked me to throw out his old college gown, and I was thinking maybe old Rick would want it”.

Of course he would have preferred some of old JR’s library, but he took the gown and it went into his second dealer’s catalogue in 1983 with the description “original black cloth, slightly frayed and with a little soiling, spine sound”. It sold for £550 and Charley had a fortnight’s holiday in Cornwall on the back of the sale.

Tolkien’s Gown is full of stories like this, many of them revealing details about, or insights into, books that have changed our lives. For years, for example, I’ve been puzzled about the longevity of William Golding’s Lord of the Flies on GCSE reading lists. It’s been on them forever. I know it’s a great book, but, really… (In fact I know an English teacher who quit partly because he couldn’t stand the idea of teaching it to yet another cohort of bored teenagers who would be programmed to regurgitate the same conventional wisdom.)

Gekoski’s essay on the book is a delightful use of inside knowledge: he’d worked with Golding on a comprehensive bibliography of his work. The task didn’t exactly appeal to the great man, who likened it to drinking his own bathwater. His account of the genesis of Lord of the Flies is fascinating. It starts with Golding returning from the war and reflecting on what he had seen. “By the time I had found out”, Golding wrote, “what men had done to each other, what men had done to their own people, really then I was forced to postulate something which I could not see coming out of normal human nature as portrayed in good books.” Returning to schoolmastering after the war, Gekoski portrays Golding looking afresh at the boys in his care. “His pupils didn’t know it at the time”, he writes, “but his horror at man’s inhumanity to man was slowly transforming itself into a new but related interest: boys’ inhumanity to boy”.

As with lots of the other books, Lord of the Flies took quite a while to find a publisher. And even when it got to its eventual publisher (Faber & Faber), Gekoski recounts how it was nearly kyboshed by the firm’s professional Reader, a Miss Parkinson, who was supposed to have a gift for summing up a book in a single paragraph. Her summing up of Golding’s masterpiece read: “Time: the future. Absurd and uninteresting fantasy about the explosion of an atomic bomb in the colonies and a group of children who land in jungle country near New Guinea. Rubbish and dull. Pointless.”

There’s lots more like that in Tolkien’s Gown. It’s a gem of a book, swamped by the avalanche of print that is published each year. In that sense, it reminds me of Gardner Botsford’s memoir, A Life of Privilege, Mostly which was recommended to me by Sean French, a friend who has a nose for great stuff. Botsford was an editor on the New Yorker for decades and has a lovely, understated, unpompous style. But as far as I can see his book sank without trace. And yet, like Rick Gekoski’s collection, it’s a gem.

Henry Louis Gates: Déjà Vu All Over Again

As it happens, Henry Louis ‘Skip’ Gates is a Cambridge man (he did a PhD in English at Clare College), so my ears pricked up when I read about the fracas in which he was arrested for breaking into his own house in a leafy suburb of Cambridge, Mass. It turns out that the story also made Stanley Fish sit up and take notice. After which he wrote a terrific OpEd piece in the NYT.

I’m Skip Gates’s friend, too. That’s probably the only thing I share with President Obama, so when he ended his press conference last Wednesday by answering a question about Gates’s arrest after he was seen trying to get into his own house, my ears perked up.

As the story unfolded in the press and on the Internet, I flashed back 20 years or so to the time when Gates arrived in Durham, N.C., to take up the position I had offered him in my capacity as chairman of the English department of Duke University. One of the first things Gates did was buy the grandest house in town (owned previously by a movie director) and renovate it. During the renovation workers would often take Gates for a servant and ask to be pointed to the house’s owner. The drivers of delivery trucks made the same mistake.

The message was unmistakable: What was a black man doing living in a place like this?

At the university (which in a past not distant at all did not admit African-Americans ), Gates’s reception was in some ways no different. Doubts were expressed in letters written by senior professors about his scholarly credentials, which were vastly superior to those of his detractors. (He was already a recipient of a MacArthur fellowship, the so called “genius award.”) There were wild speculations (again in print) about his salary, which in fact was quite respectable but not inordinate; when a list of the highest-paid members of the Duke faculty was published, he was nowhere on it.

Gates went on to a tenured Chair at Harvard, which is where, presumeably, Obama got to know him. Fish goes on to link the episode (and the arresting policeman’s mindset) to the strange tribe of fanatics — the birthers — who are obsessed with trying to prove that Obama was not born in America but in Kenya, and is therefore ineligible to be president. Professor Gates committed the sin of being HWB (Housed While Black). Obama has committed an even bigger sin in the eyes of birther bigots — he’s not only WHWB but PWB.

This isn’t just a phenomenon in the US btw. I know from anecdotal evidence that one way to receive a lot of unwanted police attention in the UK is to be a black man driving a Porsche or an upmarket BMW.

So where is the alternative government?

Thoughtful Observer column by will Hutton.

The essence of democracy is alternative governments. After 13 years of New Labour, the country is ready for change. But the question it will and must ask is whether David Cameron’s Conservatives are the answer to Britain's problems. To jump from the frying pan into the fire would be stupid. Brown, like the tortured heroes of Shakespearean tragedies, is complex: he has strengths that partly compensate for his all too obvious flaws. One strength is that he is assembling an array of policies that are right. This, along with his astonishing tenacity, makes it so hard for his party to junk him. And here's the rub. The country may find it has the same difficulty.

One of the Conservative party’s problems is that it does not have the intellectual, political and philosophical wind at its back and it has no surefooted sense of what it should do as the economic and social crisis unfolds. Thus Boris Johnson’s London mayoralty in which little positive has been done. As somebody close to him acknowledged admiringly to me, Boris is the classic Tory. It is as important to occupy power, so denying its use to others, as to do anything constructive with it. That may excite Tory camp followers; others may feel that the point of power is to use it.

The size of the prospective budget deficit has given the Tory leadership a new confidence. The Conservatives’ task is to do what comes naturally: to take an axe to public spending and the regulatory arms of government like OfCom or the Financial Services Authority that displease the Tories’ natural constituencies, whether Rupert Murdoch or a stage army of City traders. Yet under Adair Turner, the FSA has begun to get serious about insider trading, investment banker bonuses and the structure of banks’ business models. Just as it gets its act together, it is to be disbanded and its powers handed to what City minister Paul Myners calls the “bookish” Bank of England, whose record of both spotting asset price bubbles and handling bank crises is dire. Thinking City people concerned about the dominance of speculative finance are shaking their heads in disbelief. Equally, Sky’s competitors and many consumers are no less dismayed that a champion of competition is to be abolished.

Bill Gates Dumps Facebook

From Mashable.com.

Bill Gates confessed at an event in New Delhi today that he gave up on Facebook because he couldn’t keep up with the friend requests. Gates remarked that there were “10,000 people wanting to be my friends” after he tried out the service, and it was time consuming to decide if he “knew this person, did I not know this person”.

Pity, given that he had such a promising FaceBook page.

Even Microsoft stumbles

“Somewhere down the road”, writes Good Morning Silicon Valley, “somebody should take a whack at calculating how much Vista has cost Microsoft — in lost or postponed sales, missed opportunities and damaged reputation — as an illustration of just how badly off track you can get when you find yourself moving at high speed in the wrong direction at the wrong moment”.

And an annus horribilis it was — the first since the company went public in 1986 that it saw a decline in annual revenue. For the quarter, Microsoft fell short of analysts’ revenue expectations by more than a billion dollars, and the bad news came from all directions. The online business, the Entertainment and Devices division, the unit that makes Office, even the server software group, all slid. And then there was the Client division, the one that makes Windows for PCs — revenue off 29 percent, operating profit down 33 percent. Microsoft blamed slumping PC sales, and while the recession was certainly the major culprit, it didn’t help that Vista gave customers few reasons to upgrade and more than a few to keep waiting. The company said it was also hurt by the growth in the netbook niche. Vista can’t play in that market, so those sales went to the lower-margin Windows XP.

Vista was a self-inflicted wound. But even without it Microsoft would have stumbled: the downside of its monopoly on business customers is that it is bound to be affected by a recession.