An innovative use of Google

From today’s New York Times

It seems that Kenneth L. Lay, the former Enron chairman who faces trial next January on fraud charges, has paid Google, the online search service, to place ads next to or above searches about Enron and related topics and direct people to a site that gives his side of the story.

The links also appear in searches involving the bylines of some reporters, like Mary Flood of The Houston Chronicle and Kurt Eichenwald of The New York Times. A quick check of the Google “AdWords” site suggests that Mr. Lay pays about $25 a day for linking ads to the searches. Every time someone uses Google to search for sites about “Ken Lay” or “Enron,” among other terms, and then clicks on the link to the kenlayinfo.com site, that click costs Mr. Lay a little less than a dime. His case hasn’t yet gone to trial, but he’s trying to score points in the court of public opinion, and he’s willing to pay for it.

The Net and the election

My musings in the Observer about how the Net might affect the election are here.

Correction: AA points out that Howard Dean self-destructed in Iowa, not (as I had stated) Ohio. Doesn’t affect the argument, but I should have double-checked.

Blogrunner

BlogRunner.com first launched in late 2003 and then went offline last year. Now it’s back offering links to news stories and the Web logs that mention them, plus a new special section called “The New York Times Annotated”, which monitors blog postings referring to articles in the Times. Very interesting idea.

Thanks to Gerard for the link.

Posted in Web

Quote of the day

The [Rover] story is one of an unviable company, a gullible workforce and a spineless government taken for a ride by entrepreneurs who succeeded only in enriching themselves… Phoenix [the company with bought Rover] failed, but not before its directors enriched themselves as efficiently as any private equity investor. BMW’s £427 million could have funded a £50,000-plus payoff for each departing employee. Now they will get a fraction of this in statutory redundancy payments. They, like BMW and the government, must feel like mugs… The four Phoenix partners were able to award themselves a £10 million loan note, gain personal control of a lucrative financing business and fund a £16.5 million directors pension pot. They also transferred valuable assets from Rover to the parent Phoenix. This is capitalism at its ugliest.

Financial Times editorial, “A Tale of Greed and Gullibility”, Saturday, April 9, 2005

Royalweddingcam.com

Looks like my prediction that the servers for the royal wedding webcam would be overwhelmed may be wrong. I’ve just looked and it’s fine.

Mind you, the action — such as it is — hasn’t started yet. Don’t you just love the tasteful frame!

Rover’s ‘management’

Yesterday, Tony Blair, during his panic-stricken visit to Rover, refused to answer questions about the quality of the management that burned its way through £500 million and took the company to the verge of liquidation. When John Towers and three colleagues took on Rover five years ago, they were regarded by the company’s employees as “white knights”. Hmmm… An interesting piece in this morning’s Financial Times suggests that these gents are looking, well, tarnished.

Taking on Rover presented them with some risks, but nothing like as big as they were prone to make out. Each put up about £65,000 to convince BMW and the government of their good intentions. But the incentives were substantial: a token to buy the company and a dowry of more than £500m, mostly in the form of a loan BMW never really expected to be repaid, to run it.

Also, since buying Rover, the four have granted themselves £10m through a loan note and set up a £16.5m pension scheme, in addition to their pay. They have also made millions of pounds from a side venture in leased Rover cars.

The next Lady Birt

Much to my astonishment, John ‘Lord’ Birt (who likes to put it about that he is Tony Blair’s Best Pal), has announced his intention to divorce his wife of umpteen years, and take up with one Eithne Wallis, a former head of the National Probation Service. Curious to see what his new inamorata looks like, I went searching on Google Images, which turned up a solitary photograph of the lady (with Princess Anne). Result shown above, with Her Royal Highness callously removed.

Everything you need to know about the Vatican

As someone who saw the repressiveness of the Catholic church at close quarters as a lad, I am less than impressed by the unctuous posturing on display in Rome today. This little report in The New York Times nicely conveys the institutional hypocrisy of the regime presided over by JP II.

Cardinal Bernard Law, who was forced to resign in disgrace as archbishop of Boston two years ago for protecting sexually abusive priests, was named by the Vatican today as one of nine prelates who will have the honor of presiding over funeral Masses for Pope John Paul II.

And how nice to see that not everyone in Britain is going overboard on the premature canonisation of a pope whose medieval stance on Aids, among other things, has contributed to the death of millions. Lovely Op-Ed piece by Polly Toynbee in today’s Guardian. Excerpt:

The millions pouring into Rome (pray there is no Mecca-style disaster) herald no resurgence of Catholicism. The devout are there, but this is essentially a Diana moment, a Queen Mother’s catafalque. People queue to join great public spectacles, hoping it’s a tell-my-grandchildren event. Communing with public emotion is easy now travel is cheap. These things are driven by rolling, unctuous television telling people a great event is unfolding, focusing on the few hysterics in tears and not the many who come to feel their pain.

Thanks to Boyd Harris for the Toynbee link.

Click to remember

From this morning’s New York Times.

The funeral rites for popes stipulated by John Paul in 1996 specifically prohibited photographing the pope on “his sickbed or after death,” except for specially accredited photographers. Signs in St. Peter’s Basilica also prohibit photography.

But this week, the heavy air around the pope’s bier has not been filled with prayer so much as with tiny popping flashes and clicking shutters.

“Of course everyone is taking pictures,” said Antonio Parente, 19 , who had managed to take eight pictures in the 30 seconds it took to walk by the body. “They want to remember this moment.”

Here’s a great marketing opportunity for Nokia — offer to sponsor the funeral of the next pope!