Why write?

Why write?

Joseph Epstein’s just published a lovely essay on this puzzle in Commentary. It takes the form of a review of a book on the neurophysiology of writing (a science which, let it be said, underwhelms him). It begins:

“I was recently asked what it takes to become a writer. Three things, I answered: first, one must cultivate incompetence at almost every other form of profitable work. This must be accompanied, second, by a haughty contempt for all the forms of work that one has established one cannot do. To these two must be joined, third, the nuttiness to believe that other people can be made to care about your opinions and views and be charmed by the way you state them. Incompetence, contempt, lunacy — once you have these in place, you are set to go.

But why bother writing at all? What would motivate anyone to take up what often turns out to be a life fraught with many obstacles and few palpable rewards? This vexing question has received a number of usually unsatisfactory answers. They include the notions that serious writers are divinely inspired; that they have a preternatural love of aesthetic order; that they are in relentless pursuit of the truth (as they understand it); and, on the somewhat less complimentary side, that they are ego-driven and therefore attention-craving beyond all reckoning…”

En passant, much the same is said of Bloggers…

Ford repudiates SportsKa ad

Ford repudiates SportsKa ad

A few weeks ago, I wrote in my Observer column about the viral video ad for the sports version of the Ford Ka which apparently shows a cat being decapitated by the car’s sun-roof. I wondered whether Ford would like the idea of having its family-friendly image dented by association with this grisly little stunt.

Well, according to USA Today, the company was not amused. “We find this unauthorized ad totally unacceptable and reprehensible and deplore the fact that it has been unofficially issued,” Ford spokesman Oscar Suris said.

Ogilvy & Mather Worldwide issued a statement saying it also didn’t sanction the commercial, which was leaked onto the Internet on April 1.

“Both companies find this unofficial advertisement totally unacceptable and reprehensible,” the statement said. “The action in the video clip was totally computer generated, and we would like to assure you that no animal was harmed in its making.”

Phew! So that’s all right then: moggies of the world unite; you have nothing to fear from the Ford Ka!