The Mythical Man-Month

This morning’s Observer column:

In 1975, a computer scientist named Fred Brooks published one of the seminal texts in the literature of computing. It had the intriguing title of The Mythical Man-Month and it consisted simply of a set of essays on the art of managing large software projects. Between its covers is distilled more wisdom about computing than is contained in any other volume, which is why it has never been out of print. And every government minister, civil servant and chief executive thinking about embarking on a large IT project should be obliged to read it – and answer a multiple-choice quiz afterwards.

How come? Fred Brooks was the guy who led the team that in the 1960s created the operating system for IBM’s 360 range of mainframe computers…

The Facebook pathogen

This morning’s Observer column.

Infectious diseases, says the World Health Organisation, “are caused by pathogenic microorganisms, such as bacteria, viruses, parasites or fungi; the diseases can be spread, directly or indirectly, from one person to another.” Quite so. Just like Facebook addiction, which also spreads from person to person and has now reached pandemic proportions, with more than a billion sufferers worldwide.

The Facebook pathogen doesn’t kill people, of course, for the good reason that dead people don’t buy stuff. But it does seem to affect victims’ brains. For example, it reduces normally articulate and sophisticated people to gibbering in the online equivalent of grunts. Likewise, it obliges them to coalesce all the varieties of human relationships into a simply binary pair: “friends” v everyone else…

All bit, no coin

This morning’s Observer column.

Among the many unpleasant discoveries made by those who stashed their cash in Cypriot banks is that the island’s government could stop them moving their money elsewhere. Capital controls are supposed to be a thing of the past, a figment of the pre-globalised world. But it turns out that when banks are threatened, the gloves come off.

One of the side-effects of this rude awakening seems to have been a surge of interest in a virtual currency called Bitcoin. At any rate, the price of a single Bitcoin reached $147 at one point last week…

The Chatwin syndrome

This morning’s Observer column:

Bruce Chatwin has a lot to answer for. Specifically, he’s responsible for a forthcoming initial public offering (IPO) on the Italian stock market. It all goes back to something he wrote in his book The Songlines. He had arrived in Australia and was setting up a work space in a caravan. “With the obsessive neatness that goes with the beginning of a project,” he wrote, “I made three neat stacks of my ‘Paris’ notebooks. In France, these notebooks are known as carnets moleskines: ‘moleskine’, in this case, being its black oilcloth binding. Each time I went to Paris, I would buy a fresh supply from a papeterie in the Rue de l’Ancienne-Comédie.”

Chatwin goes on to relate how the notebooks were made by a small firm in Tours, the owner of which had died and whose heirs had sold the business. So he assumed that the source of his beloved notebooks had dried up. What he didn’t know was that the business had been bought by a Milanese stationer who eventually began producing the notebooks again. And what he could not have known was that the business would one day be floated on the stock market (3 April, to be precise). The IPO could value the company at up to €560m (£473m)…

Kicking away the ladder

This morning’s Observer column:

Why does this matter? Well, in a way, it comes back to the guys who won the Queen Elizabeth prize. The network that Cerf and Kahn built was deliberately designed as an open, permissive system. Anyone could use it, and if you had an idea that could be realised in software, then the net would do it for you, with no questions asked. Tim Berners-Lee had such an idea – the web – and the internet enabled it to happen. And Berners-Lee made the web open in the same spirit, so Mark Zuckerberg was able to build Facebook on those open foundations.

But Zuckerberg has no intention of allowing anyone to use Facebook as the foundation for building anything that he doesn’t control. He’s kicking away the ladder up which he climbed, in other words. And if he ever gets the Queen Elizabeth prize then I’m leaving the country.

Google Reader, Hitler and me

This morning’s Observer column.

One of the wonders of the online world is the Downfall meme on YouTube. (For those whose time is too valuable to be wasted watching video clips, I should explain that the parody is based on remixing a scene from Oliver Hirschbiegel’s film, Der Untergang [Downfall], which chronicles Hitler’s final days in his Berlin bunker.)

The clip takes the scene in which Hitler, memorably portrayed by Bruno Ganz, launches into a tirade upon finally realising that the war is truly lost and overlays it with subtitles about contemporary issues or events. Thus Hitler rants about the inability of the iPad to do multitasking, that Sheffield United have been relegated or that Twitter has gone down again.

What brings this to mind is that a new version of the meme appeared last week. In it, Hitler is told about Google’s decision to “retire” (ie scrap) its Reader app. “WHAT THE FUCK ARE THEY THINKING??!!” he roars. “HOW CAN THEY DO THIS TO US?!! How dare they take away Google Reader. I have over 300 feeds in there!! Have they any idea how much effort I’ve put in? Of all Google products I spend 99% of my time with Reader. Why do they do this?” And so on.

For the first – and I hope the only – time in my life, I find myself agreeing with the Führer. For I, too, am a dedicated user of Google Reader…

It’s interesting — and perhaps predictable — to see the storm of (mainly geeky and journalistic) outrage at Google’s decision. But — as this post argues — it was probably a perfectly rational business decision from Google’s point of view. Most Internet users don’t use RSS, there’s no obvious direct revenue stream from it and Google is desperate for strategic reasons to shepherd its users onto Google+. On the other hand, maybe the reputational damage will cause the company to think again. After all, Google’s prime pitch is that it’s a good Net citizen — campaigning to keep the Internet open and uncensored etc.

Another thought sparked by the uproar is an observation made ages ago by Clay Shirky in another context when he said that what people complain of as information overload is actually a symptom of filter failure. I agree. Every new communications technology in history has led the early victims of it to complain of information overload. But in due course they figured out tools for managing the overload. The Net is no exception and RSS is one of the first-generation tools we devised to handle it.

In the meantime, the important thing for people like me is what to use instead of Reader. The Online Journalism Blog has published a very helpful spreadsheet giving details of the various alternatives. Thanks, guys.

Why the world isn’t as flat as Tom Friedman thinks

This morning’s Observer column.

Friedman’s book [The World is Flat: The Globalized World in the Twenty-first Century] is a paradigmatic exposition of the dominant narrative about technology – what one might call the Californian ideology – which sees computing technology as an essentially benign force that, over time, will iron out many of the economic, cultural and ideological divides that so disfigure our contemporary world. The basic message is that the internet creates a level playing field. And the freedoms that the network brings – freedom to communicate, access knowledge, publish and consume – will in time undermine the capacity of tyrants to keep their subjects in thrall. In this at least, the Californian ideology mirrors its Marxist counterpart, in that both believe that the state will eventually wither away.

Between now and that particular nirvana, however, a few niggling difficulties remain. One is that the state shows no sign of withering any time soon…

Sic transit gloria mundi

This morning’s Observer column.

Some years ago, when the Google Books project, which aims to digitise all of the world’s printed books, was getting under way, the two co-founders of Google were having a meeting with the librarian of one of the universities that had signed up for the plan. At one point in the conversation, the Google boys noticed that their collaborator had suddenly gone rather quiet. One of them asked him what was the matter. “Well”, he replied, “I’m wondering what happens to all this stuff when Google no longer exists.” Recounting the conversation to me later, he said: “I’ve never seen two young people looking so stunned: the idea that Google might not exist one day had never crossed their minds.”

And yet, of course, the librarian was right. He had to think about the next 400 years. But the number of commercial companies that are more than a century old is vanishingly small. Entrusting the world’s literary heritage to such transient organisations might not be entirely wise.

Compared with my librarian friend, we have the attention span of newts. We are constantly overawed by the size, wealth and dominance of whatever happens to be the current corporate giant.

To which, of course, the best riposte is probably Keynes’s: In the long run, we’re all dead.

The vision behind Google Glass

This morning’s Observer column.

What endears the Google Glass project to me is that it’s the latest instalment in a long and honourable tradition in computer science. It goes all the way back to one of the great luminaries of the business, Douglas Engelbart, the man who invented the computer mouse and was a pioneer in networked computing and the design of graphical user interfaces. (In December 1968, in San Francisco, he gave a live demonstration of what networked computing could do that had a profound influence on the people who built the internet and much of the technology we use today.)

What motivated Engelbart from the outset was a passionate belief that computers had the power to augment, rather than replace, human capabilities. Machines, he believed, should do what machines do best, thereby freeing up humans to do what they do best. And this idea of “augmentation” has inspired a good deal of research in the decades since Engelbart embarked on his mission to change the world.

Digital capitalism 101

This morning’s Observer column.

Need a crash course in digital capitalism? Easy: you just need to understand four concepts – margins, volume, inequality and employment. And if you need more detail, just add the following adjectives: thin, vast, huge and poor.First, margins. Once upon a time, there was a great company called Kodak…

LATER: It occurred to me that “Digital Capitalism” would make an interesting university course. One of the textbooks I would use is Digital Capitalism: Networking the Global Market System by Dan Schiller, plus his How to Think About Information.

This recent seminar presentation gives a flavour of Dan in action:

Another essential text would be Information Rules: A Strategic Guide to the Network Economy by Carl Shapiro and Hal Varian. It’s now relatively old, and yet still seems highly relevant.