Slingbox

Interesting gizmo. Blurb reads…

Introducing the Slingbox™ — a groundbreaking piece of hardwired ingenuity that will literally transform the way you watch television.

The Slingbox enables you to watch your TV programming from wherever you are by turning virtually any Internet-connected PC into your personal TV. Whether you’re in another room or in another country, you’ll always have access to your television.

That’s assuming you want to, of course. Costs $249. Only available in the US at the moment, as far as I can see.

The clickthrough’s tyrannical efficiency

Terrific post on Nicholas Carr’s Blog about what the Net is doing to newspapers. Sample:

Traditional newspapers sold bundles of content. Subscribers paid to get the bundle, and advertisers paid to have their ads in the bundle, where those readers would see them. In effect, investigative and other hard journalism was subsidized by the softer stuff – but you couldn’t really see the subsidization, so in a way it didn’t really exist. And, besides, the hard stuff contributed to the value of the overall bundle.

That whole model has been slowly unraveling for some time, but the web tears it into tiny little pieces. Literally. The web unbundles the bundle – each story becomes a separate entity that lives or dies, economically, on its own. It’s naked in the marketplace, its commercial existence meticulously measured, click by click. Advertisers, for their part, pay not to be seen by a big group of readers, but to have their ads clicked on by individual readers. They’ll go where the clickthroughs are. Clickthroughs themselves are priced individually, depending on the content they’re associated with. As for readers, they’re not exactly trained or motivated to pay to read anything online. The economic incentives created by the web model are very different from those of the old print model – and it’s economic incentives that ultimately determine business decisions.

Life after television, contd.

More grist for my mill

We may be known as a nation of couch potatoes, but it seems that Britons are grasping the 21st century with both hands: we now spend more time watching the web than watching television, according to internet giant Google.

A survey conducted on behalf of the search engine found that the average Briton spends around 164 minutes online every day, compared with 148 minutes watching television. That is equivalent to 41 days a year spent surfing the web: more than almost any other activity apart from sleeping and working.

Television addiction has been Britain’s national pastime for years, but experts agree that viewers around the country are increasingly switching on their computer screens instead of their TV sets. And it is a phenomenon that is set to grow, with two thirds of respondents in the Google survey saying that they had increased the time spent online in the last year.

The empire fights back

Instructive New York Times piece about how corporate PR is finding its way — unacknowledged — into Blogs.

Brian Pickrell, a blogger, recently posted a note on his Web site attacking state legislation that would force Wal-Mart Stores to spend more on employee health insurance. “All across the country, newspaper editorial boards — no great friends of business — are ripping the bills,” he wrote.

It was the kind of pro-Wal-Mart comment the giant retailer might write itself. And, in fact, it did.

Several sentences in Mr. Pickrell’s Jan. 20 posting — and others from different days — are identical to those written by an employee at one of Wal-Mart’s public relations firms and distributed by e-mail to bloggers.

Under assault as never before, Wal-Mart is increasingly looking beyond the mainstream media and working directly with bloggers, feeding them exclusive nuggets of news, suggesting topics for postings and even inviting them to visit its corporate headquarters.

But the strategy raises questions about what bloggers, who pride themselves on independence, should disclose to readers. Wal-Mart, the nation’s largest private employer, has been forthright with bloggers about the origins of its communications, and the company and its public relations firm, Edelman, say they do not compensate the bloggers.

But some bloggers have posted information from Wal-Mart, at times word for word, without revealing where it came from.

Glenn Reynolds, the founder of Instapundit.com, one of the oldest blogs on the Web, said that even in the blogosphere, which is renowned for its lack of rules, a basic tenet applies: “If I reprint something, I say where it came from. A blog is about your voice, it seems to me, not somebody else’s.”

Quite. Caveat lector.

An ecological analysis of the Cole case

Ashley Cole, a well-known footballer, is sueing the News of the World, a rag, for libel, even though the paper hasn’t actually named him in a story alleging that a leading footballer is gay. Here’s the Observer‘s report:

The News of the World ran its first, heavily trailed, story about Premiership footballers on 12 February under the headline ‘Gay as you go’. The paper claimed to have seen pictures of two Premiership football stars, and a well-known male music industry figure, engaged in some bizarre sex acts with a mobile phone.

Although it didn’t name the men (and still hasn’t), it gave clues about their identity, and its sister paper the Sun ran a photo of Cole a few days later, implying (albeit jokingly) that he may have been involved. A second News of the World story a fortnight ago contained more allegations, and provided readers with further titillating clues about their identities. So far, so harmless, perhaps. But in the meantime, furious speculation about the incident had ended up on several websites, several of which named Cole as one of the men involved. A doctored photo of two of those involved, published in the NoW but blurred to hide their identities, was printed, uncensored, on the internet.

Why is this interesting? Well, if you take an ecological view of the media, you start to look for symbiotic relationships. It’s been obvious for a long time that certains kinds of blogs are, to a large extent, parasitic feeders on mainstream media (as the Trent Lott case demonstrated). But now we have an example of parasitism the other way round — mainstream media feeding off the Net. The News of the World didn’t dare to print the photograph it claimed supported its story, so it blurred the image and then left it to Internet speculation to de-Photoshop it, as it were.

The new media ecology

Today’s (extended) Observer article

It’s amazing how quickly we take things for granted. Think back to 1993. John Major was Prime Minister, Tony Blair still looked like Bambi and Bill Clinton had just become President of the US. Only grown-ups had mobile phones, no one outside of academic and research labs had an email address, and a URL – now that was something exotic! Amazon was a river, a googol was the technical term for an enormous number (one followed by 100 zeros), eBay and iPod were typos, and there were quaint little shops on the high street called ‘travel agents’…

This was adapted, at the editor’s request, from a lecture I gave last week in the Science Museum.

Ofcom’s ‘media literacy’ audit

Ofcom (the omnipotent UK communications regulator) has conducted a study of what it calls ‘media literacy’ (defined as “the ability to access, understand and create communications in a variety of contexts”) in the UK. Summary of findings is here. Full report here. Highlights:

  • Age is a significant indicator of the extent and types of media literacy, with mobile phones a pervasive media technology for the 16-24 age group. Those aged 65 and over have significantly lower levels of media literacy than other age-groups.
  • Media platforms are seen mainly in ‘traditional’ terms; there are few signs yet of a widespread recognition of their wider digital functions.
  • Knowledge of industry funding and regulation across platforms varies. A significant majority of respondents (over 75%) know how the television industry is funded and that it is regulated. Over half of UK adults know how radio is funded and that it is regulated. Two in five internet users know how search engine websites are funded, although this drops to one quarter of UK adults as a whole.
  • Levels of concern about content vary across platforms, with little concern over mobile phone content. Most people are not yet aware of content controls on mobiles. A sizeable minority of internet users are not confident about blocking viruses or email scams.
  • Many people, especially the elderly, say they prefer to learn media skills from family and friends, or by themselves rather than in formal groups.
  • The highest area of interest for many people is in learning how to use the internet. One third of people say they are interested in learning more about digital platforms and services.
  • Original garbage

    Nice piece in the Wall Street Journal by Lee Gomes.

    There is a new and insidious threat to the World Wide Web: a slowly rising tide of “original content” on Internet sites that is at best worthless, and at worst possibly even dangerously inaccurate.

    I should know; I’ve been writing some of the stuff myself.

    Understanding what’s happening requires a lesson in modern Web economics. If there is a topic in the news, people will be searching on it. If you can get those searchers to land on a seemingly authoritative page you’ve set up, you can make money from their arrival. Via ads, for instance.

    It’s a wicked world out there. Sigh.

    A billion legal downloads!

    Yes, siree! The Apple iTunes store has sold its billionth song.

    The billionth song, ”Speed of Sound,” was purchased as part of Coldplay’s “X&Y” album by Alex Ostrovsky from West Bloomfield, Michigan. As the grand prize winner, he will receive a 20-inch iMac, 10 fifth generation iPods, and a $10,000 Music Card good for any item on the iTunes Music Store. In addition, to commemorate this milestone, Apple will establish a scholarship to the world-renowned Juilliard School in his name.

    I wish some corporate psychiatrist from Harvard Business School would write a comprehensive explanation of why the music industry didn’t see the opportunity.