Jeff Jarvis has some interesting stats about the parlous state of the print newspaper business. For example:
• In 2008, the Pew Research Center found that the internet surpassed newspapers as a primary source of news for Americans (following TV). For young people, 18 to 29, the internet will soon surpass TV, at nearly double the rate for newspapers.
• 54% of Americans do not trust news media, according to a Harris survey. A Sacred Heart University survey says only 20% of Americans believe or trust most news media.
• Jeffrey Cole of the University of Southern California Annenberg School’s Center for the Digital Future found in a 2007 survey that young people 12 to 25 will “never read a newspaper.” Never.
• In 2008, the American Society of Newspaper Editors took “paper” out of its name.
And the silver linings in this accumulation of dark clouds?
• But newspaper online site audience has long since surpassed print circulation, reaching 69 million unique users in fall 2008, according to NAA.
• And the total online news audience is about 100 million—more than half total U.S. internet users—according to ComScore.