Zuckerberg’s monster

Here’s an edited version of a chapter I’ve written in a newly-published book – Anti-Social Media: The Impact on Journalism and Society, edited by John Mair, Tor Clark, Neil Fowler, Raymond Snoddy and Richard Tait, Abramis, 2018.

Ponder this: in 2004 a Harvard sophomore named Zuckerberg sits in his dorm room hammering away at a computer keyboard. He’s taking an idea he ‘borrowed’ from two nice-but-dim Harvard undergraduates and writing the computer code needed to turn it into a social-networking site. He borrows $1,000 from his friend Eduardo Saverin and puts the site onto an internet web-hosting service. He calls it ‘The Facebook’.

Fourteen years later, that kid has metamorphosed into the 21st-century embodiment of John D Rockefeller and William Randolph Hearst rolled into one. In the early 20th century, Rockefeller controlled the flow of oil while Hearst controlled the flow of information. In the 21st century Zuckerberg controls the flow of the new oil (data) and the information (because people get much of their news from the platform that he controls). His empire spans more than 2.2bn people, and he exercises absolute control over it — as a passage in the company’s 10-K SEC filing makes clear. It reads, in part…

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