From The Register…

Phorm has admitted that it deleted key factual parts of the Wikipedia article about the huge controversy fired by its advertising profiling deals with BT, Virgin Media and Carphone Warehouse.

The tracking and ad targeting firm said in an email: “We wanted to clarify a number of inaccuracies in the Wikipedia entry on Phorm.”

As we reported yesterday, a number of Phorm-friendly edits were made to the page on Friday. The revisions were quickly reverted by a Wikipedian who argued that they made Phorm out to be “awesome and perfect”.

In an Update, the Register reports a phone call from Phorm promising to behave more sensitively in future.