This morning’s Observer column:
Who – or what – is Mark Zuckerberg? Obviously he’s the founder and CEO of Facebook, which is, in theory, a public company but is in fact his fiefdom, as a casual inspection of the company’s SEC filings confirms. They show that his ownership of the controlling shares means that he can do anything he likes, including selling the company against the wishes of all the other shareholders combined.
But the fact that Zuck wields autocratic power over a huge corporation doesn’t quite get the measure of him. A better metaphor is that he is the Dr Frankenstein de nos jours. Readers of Mary Shelley’s great 19th-century novel will know the story: of how an ingenious scientist – Dr Victor Frankenstein – creates a grotesque but sentient creature in an unorthodox scientific experiment. Repulsed by the monster he has made, Frankenstein flees, but finds that he cannot escape his creation. In the end, Frankenstein dies of exposure in the Arctic, pursuing the monster who has murdered his bride. We never learn what happened to the creature.
Facebook is Zuckerberg’s monster. Unlike Frankenstein, he is still enamoured of his creation, which has made him richer than Croesus and the undisputed ruler of an empire of 2.2 billion users. It has also given him a great deal of power, together with the responsibilities that go with it. But it’s becoming increasingly clear that his creature is out of control, that he’s uneasy about the power and has few good ideas about how to discharge his responsibilities…