This morning’s Observer column:
My eye was caught by a Kickstarter campaign for a gizmo called a SWON, described as “a connected conservation device for your shower”. You unscrew the shower head, screw on the SWON and then screw the head back on to it. From then on, water goes through the SWON before it reaches you. The Kickstarter campaign needs $50,000 to be pledged before the product can be made. Last time I checked, it had 75 backers and had raised pledges of $4,798.
Before consigning it to the “leading-edge uselessness” bin, I clicked on the link…