Nintendo had to be tickled to learn that the new White House will include a Wii. President-elect Obama told the New York Times that his girls got one of the consoles for Christmas and that he himself was putting in some time at the virtual bowling alley, with considerably more success than he had at the real-world lanes.
But Obama’s flirtation with the Wii is nothing compared to his deep devotion to his BlackBerry, which his advisors want him to stop using because of legal and security concerns. “I’m still clinging to my BlackBerry,” Obama said Wednesday in an interview. “They’re going to pry it out of my hands.” What’s an endorsement like that worth if Research in Motion had to pay for it on the celebrity market? At least $25 million, maybe twice that, said agents asked by the New York Times. “You always want the celebrity to be a good fit with your brand, and is anybody considered a better communicator right now than Barack Obama, or a better networker?” said Fran Kelly, chief executive of the Arnold Worldwide ad agency. “It couldn’t have a better spokesperson.” This, of course, could all change if Obama can’t find the reset button for the economy.