From Good Morning Silicon Valley:
A pair of surveys released today detail the latest trends in what people are doing with their iPads. The interesting bits in a nutshell: The wildly popular Apple tablets are being used more, and more often for business purposes.
The third annual iPad usage survey from Business Insider found that people are spending significantly more time on their tablets. 47 percent of those polled use their iPad between two and five hours a day, up from 41 percent last year and 38 percent in 2010, and 10 percent use it five to eight hours a day (up from 8 percent last year). Overall, 64 percent reported increasing their time on the iPad once they got past the giddy initial exploratory phase. That increased usage is coming at the expense of desktops and laptops — 47 percent now consider their iPad their primary computer, up from 29 percent in 2010. Web surfing is the most popular iPad activity (taking up 37 percent of users’ time), followed by email and social networking (21 percent). The survey found almost 60 percent of web browsing by those polled is now done away from a traditional computer, with 45 percent using their iPads the most and 14 percent using smartphones the most. People also seem to be happy with their iPads — 84 percent have no interest in a Kindle Fire or Nexus 7 tablet, and 70 percent say they wouldn’t be interested in a smaller iPad.