The Digger’s logic: cut off your nose to spite your face

In that already-notorious interview, Murdoch says he’s considering blocking Google from accessing NewsCorp sites. In that context, this Hitwise chart is interesting. It shows the percentage of WSJ traffic that is driven by Google searches.

“In fact”, says Bill Tancer of Hitwise,

“on a weekly basis Google and Google news are the top traffic providers for account for over 25% of’s traffic. Even more telling. According to Experian Hitwise data, over 44% of visitors coming from Google are “new” users who haven’t visited the domain in the last 30 days.”

All of which makes one wonder what the Digger’s been smoking.