There are reports (the reliability of which is currently unknown) that two individuals whose identities have been disclosed in the Ashley Madison hack have committed suicide.

But in this crisis, ingenious entrepreneurs have spotted an opportunity. For example, this:

At least one company is using the whole unfortunate situation as a PR opportunity. Travel group CheapAir.com is offering $50 vouchers for anyone who sends the company a message from an email address that was disclosed on the leaked user list. “If your relationship is in ruins and you’re thinking about heading out of town, we have a solution for you,” the company wrote. “You may have made some mistakes, but a vacation may be just what you both need right now.”

This wins the Memex 1.1 Bad Taste Award for 2015. As the Obama election team used to say, never waste a good crisis.