This morning’s Observer column…

The iPhone has arrived. Yawn. It was one of the worst-kept secrets of the technology world – that Apple had teamed up with Motorola to produce a mobile phone with an iPod inside. For months, Photoshopped fantasies of what the new device would look like circulated on the internet, no doubt elevating the blood pressure of Apple’s CEO Steve Jobs, who is famously paranoid about the advance leaking of product details. But last week in San Francisco, Mr Jobs came clean, unveiling the Rokr (as in ‘rocker’, apparently)…

Continued here, if you’re interested.