What turned Apple into the most valuable company on the planet was that Jobs did more than just create cool new devices. Rather he presided over the creation of new market ecosystems, with those devices at their heart. And if the ecosystems were more chaotic than he might have liked, they were also more powerful and more profitable. It’s true that, by the standards of today’s open source computing world, Apple’s platforms are still very much closed… But, by the standards of its old ethos, Apple is much more open than one would ever have thought possible. In giving up a little control, Jobs found a lot more power.
James Surowiecki, “How Steve Jobs Changed”, The New Yorker, 17 October, 2011, p.29.