Six months ago, Breitbart was riding the wave of the election, plotting an international expansion to provide a platform to spread far-right, populist views in Europe. But today, Breitbart is facing traffic declines, advertiser blacklists, campaigns for marketers to steer clear and even a petition within Amazon for it to stop providing ad services.
There were just 26 brands appearing on Breitbart in May, down from a high of 242 in March, according to MediaRadar, which tracks ads on websites. Many conservative sites, including Townhall, The Blaze and National Review, have also had declines, although those declines are much less pronounced than Breitbart, according to MediaRadar.
Traffic numbers tell another part of the story. Breitbart had 10.8 million uniques in April, down 13 percent from a year ago, according to comScore. (However, many news sites peaked after Donald Trump’s inauguration and have seen audience decline since then; Breitbart was 67th among news/information sites in April, little unchanged from a year ago when it was 62nd.)