So what will it take to wake people up?

At dinner last night I had a long talk with one of my Masters students who is as baffled as I am about why people seem to be so complacent about online surveillance. This morning a colleague sent me a link to this TEDx talk by Mikko Hypponen, a well known Finnish security expert. It’s a terrific lecture, but one part of it stood out especially for me in the context of last night’s conversation. It concerned an experiment Hypponen and his colleagues ran in London, where they set up a free wi-fi hot-spot that anyone could use after they had clicked to accept the terms & conditions under which the service was offered. One of the terms was this:

First_born_child_EULA

Every user — every user! — clicked ‘Accept’.