So what is Facebook for, exactly?

What’s astonishing to me is the vacuity of Zuckerberg’s cant about connecting the world and creating a ‘global community’. This is his cover story for the real goal — to paint a target on every human’s back so that advertisers can hit them accurately. But then I’m just a cynic. And then I read this tweet by Benedict Evans, who’s a serious, perceptive and open-minded observer of these things:

Apple will make smart glasses, cars, contact lenses and neural implants. Google will make search, discovery and recommendation 10x better. Amazon will do 5 minute drone delivery and take half your retail spending. What about FB, though? They ‘connected’ half the world. What next?