Search users ‘stop at page three’

Well, whaddya know — most search users ‘stop at page three’

Most people using a search engine expect to find what they are looking for on the first page of results, says a US study.

At most, people will go through three pages of results before giving up, found the survey by Jupiter Research and marketing firm iProspect.

One wonders how much it cost to unearth this banal truth?