Overturning Apple’s cart

This morning’s Observer column.

IF YOU want to understand what’s going on in the mobile phone business just now, think of it as a hen coop into which two foxes have recently arrived.

The first intruder is Apple, which was once a computer company and then had the temerity to break into the mobile phone business, where it has been wreaking havoc ever since. The second predator is Google, which began life as a search engine hell-bent on world domination, and sees mobile phones as a logical stepping-stone on the way. It has only recently found its way into the coop, but last week demonstrated its formidable potential for creative destruction…