Online shopping takes off in the UK

Online shopping takes off in the UK

According to this BBC Online story, UK online shoppers went on a record spree last month. The data comes from a survey by a market research firm which found that “sales broke through the 1bn mark last month, and have nearly doubled over the past year.

The growth in internet shopping is running about 15 times faster than that of general retail sales, the survey found.

IMRG also said that online shopping in the UK was growing three times faster than in the US.

“This high growth confirms that UK consumers at large are getting very confident with online purchasing,” said Jaap Favier, research director at Forrester Research, which carried out the survey.”