Murdoch discovers that he needs ‘parasite’ Google

From today’s Daily Telegraph.

News Corporation plans to reverse an earlier decision to stop articles from its quality papers, such as The Times and The Sunday Times, from featuring in Google’s listings. The effort to stop users from accessing content for free will be watered down, with Google featuring stories in search rankings from next month.

The move comes amid fears that the newspapers’ exclusion is limiting their influence and driving down advertising revenues. Sources claim the change was a “marketing exercise”.

Ah, yes: our old friend, the “marketing exercise”.