Why, I asked the other day, did the credits for Martin Scorsese’s film about Bob Dylan include the words “With special thanks to Steve Jobs”. The answer, according to an associate director on the film, is that Apple sponsored the project.

More: Thanks to Fergus Cassidy for pointing out this on the Apple site.

A DVD version of the documentary, featuring additional never-before-seen footage, will be released on September 20. Apple will present the DVD and international version of “No Direction Home: Bob Dylan,” and is the corporate underwriter of the PBS broadcast. The Soundtrack CD will be released by Columbia Records on August 30th.