Microsoft has hired Jupiter Research analyst Michael Gartenberg. His job title? Why “Enthusiast Evangelist”, of course.
It reminds me of Apple in the good old days when the prevailing Silicon Valley joke was:
Q. What’s the difference between Apple Computer and the Boy Scouts?
A. The Boy Scouts have adult supervision.
Apple had job titles like “Evangelist” then. Now they just have the Supreme Evangelist.