Bullshit is still thriving.
And now for the most eagerly awaited part of the awards: the jargon section.
● The first award in this group is for Nouns Moonlighting As Verbs, which was so popular that the judges are giving out three gongs. The 2008 Olympics introduced the world to the verb “to medal”. This entry medals with a bronze. The Silver medal in this category goes to “to auspice”, while gold goes to the verb “to sunset”. AOL used the verb to great effect last summer in declaring that it was canning some products. “Bluestring, Xdrive and AOL Pictures will be sunset. [They] have not gained sufficient traction in the marketplace or the monetisation levels necessary.” In other words, they were flops.
● In recognition of the economic climate the judges are giving a special award this year for Best Term For Sacking People. An honorary mention goes to the new phrase “dynamic rightsizing”, which means regular sackings, only more exciting and souped-up. The winner, for its sheer disingenuity, goes to “upgrade”. A reader reports that when she was fired by her US company in mid-2008 she was told: “We are going to upgrade you with immediate effect. We are going to allow you to move on in order that you can you use your talents and skills more effectively and thus upgrade your career and opportunities.”