According to Good Morning Silicon Valley …

The publishing industry may have finally found its iTunes. Amazon on Thursday rolled out a micropayments program for books in an attempt to do for literature what Apple has done for music. Under the company’s new Amazon Pages program, readers can purchase online access to as much or as little of a book as they’d like — a chapter or even a single page. A second program, dubbed Amazon Upgrade, allows readers to add complete, perpetual online access to the purchase of a physical copy of a book. `We see this as a win-win-win situation: good for readers, good for publishers and good for authors,” Amazon CEO Jeff Bezos told the Associated Press.