In Borders

Nice observation by Lorcan Dempsey

I was in our local Border’s just now, forlornly looking for a weekend Financial Times. Not finding one, I was looking around aimlessly. A couple of things caught my eye, where one mode influences another.

One of the nice things about Border’s is that you can look for items on their ‘catalog’ in the store. I was amused to see a paper note hanging on the catalog screen: this is not a touch screen. I wonder did they have this issue before the iPhone and the devices it has influenced?