Most expensive Google AdWords

Not sure I believe this, but John Battelle posted the list, and he’s pretty reliable. He got it from here.

Recently updated highest paying keywords from Google. Top Ten:

$54.33 mesothelioma lawyers
$47.79 what is mesothelioma
$47.72 peritoneal mesothelioma
$47.25 consolidate loans
$47.16 refinancing mortgage
$45.55 tax attorney
$41.22 mesothelioma
$38.86 car accident lawyer
$38.68 ameriquest mortgage
$38.03 mortgage refinance

As ever, lawyers seem to be in the thick of things. To my shame, I didn’t know what mesothelioma was until I came on the list. (It’s the type of cancer you get from breathing asbestos dust.)

The prices are interesting too — they show why click-fraud is such a potential danger. A few hundred fake clicks on any of those AdWords could make a tidy dent in the advertiser’s cash flow.