Google’s Big Five

Nick Carr’s been brooding about Google’s long-term product strategy. Here’s what he predicts:

  • Google Search (“Google” goes back to meaning just search: for all information types, on all devices, personalized)
  • AdMarket (a unified market place for buyers and sellers, spanning web text, web video, web banners, print, radio, TV)
  • YouTube (YouTube expands from video to become the common interface for all media sharing)
  • YouTools (what Apps for Your Domain morphs into, with different tool sets for businesses, families, universities, and hospitals)
  • YouFile (a personal information management service, covering health data, finances, etc.)