Google ventures forth

From the New York Times.

SAN FRANCISCO — Google, which has invested in many startups over the years, will announce on Tuesday that it is creating a venture capital arm whose main objective will be to turn a profit.

The group, called Google Ventures, is expected to invest up to $100 million over the next 12 months. It will be overseen by David Drummond, who will continue in his role as senior vice president of corporate developing and chief legal officer at Google. Investments will be vetted by William Maris, who joined Google about a year ago, and Rich Miner, a co-founder of Android, a mobile software startup that Google acquired in 2005.

Mr. Maris said in an interview that Google will tap the connections of its employees and its ties to the venture capital world to find promising startups in areas like the Internet, clean technology and life sciences…

Interesting that its objective is “to turn a profit”. I’m wondering what other options were considered. It’s probably a good time to be getting in the the VC market, though — given that many other investment firms are getting rather strapped for cash.