Great NYT column by Kara Swisher:

So, Fakebook it is.

This week, unlike YouTube, Facebook decided to keep up a video deliberately and maliciously doctored to make it appear as if Speaker Nancy Pelosi was drunk or perhaps crazy. She was not. She was instead the victim of an obvious dirty trick by a dubious outfit with a Facebook page called Politics WatchDog.

The social media giant deemed the video a hoax and demoted its distribution, but the half-measure clearly didn’t work. The video ran wild across the system.

Facebook’s product policy and counterterrorism executive, Monika Bickert, drew the short straw and had to try to come up with a cogent justification for why Facebook was helping spew ugly political propaganda.

“We think it’s important for people to make their own informed choice for what to believe,” she said in an interview with CNN’s Anderson Cooper. “Our job is to make sure we are getting them accurate information.”

So was this faked video “accurate information”, then? Of course not. Or, as Swisher continues,

Would a broadcast network air this? Never. Would a newspaper publish it? Not without serious repercussions. Would a marketing campaign like this ever pass muster? False advertising.

No other media could get away with spreading anything like this because they lack the immunity protection that Facebook and other tech companies enjoy under Section 230 of the Communications Decency Act. Section 230 was intended to spur innovation and encourage start-ups. Now it’s a shield to protect behemoths from any sensible rules.

In the end, we will have to get back to the Section 230 exemption.