My OpEd piece from yesterday’s Observer…

When the news broke that Elon Musk had finally been obliged to buy Twitter, the company he had tried – for months – to get out of purchasing, it reminded many observers of the 1979 commercial for Remington shavers in which the corporation’s president, Victor Kiam, proclaimed that he liked the electric razor so much “I bought the company.”

This was a mistake: Kiam merely liked the business he bought, whereas Musk is addicted to his company, in the sense that he cannot live without it. In acquiring Twitter, he has therefore forgotten the advice given to Tony Montana in Scarface: “Don’t get high on your own supply.”

In the immediate aftermath of the $44bn acquisition, though, he was as high as a kite. He showed up at the company’s San Francisco office carrying a kitchen sink. “Entering Twitter HQ – let that sink in!” he tweeted with a video of him in the lobby of the building…

Do read the whole thing.