I liked this para in an otherwise fairly predictable rant:

It’s the public outrage that should be most worrying to Facebook. Other tech giants have managed to escape the opprobrium directed at Facebook because they have obviously useful services. Amazon delivers things to your house. Google helps you find things online. Apple sells actual objects. Facebook … helps you get into fights? Delivers your old classmates’ political opinions to your brain?

“Decline”, certainly. “Fall”? Doubtful. 2.24B users don’t just melt away.