What Google did next

If you were wondering why Google bought DoubleClick, then look no further. It’s moving into the display advertising business.

Three principles underpin our approach to the display advertising field:

1. Simplify the system for buying and selling display ads: For example, our DoubleClick ad serving products help advertisers and publishers manage campaigns and ad formats across thousands of websites and from thousands of advertisers.

2. Deliver better performance that advertisers and agencies can measure: We're building a host of new features to help advertisers to run display ad campaigns across the Google Content Network (comprising hundreds of thousands of AdSense partner sites) and on YouTube. We're also developing better measurement and reporting technology so they can figure out what's working and what's not.

3. Open up the ecosystem: We want to democratize access to display advertising and make it accessible and open, like search advertising. We recently launched the Display Ad Builder to help businesses easily set up and run display ad campaigns. 80% of advertisers who use that product have never run a display ad campaign before.

We’ve been working hard to put these principles into practice, and today we're excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space.

If I ran an advertising or media agency, this would have ruined my breakfast. Most agencies made their money by having (or claiming to have) expertise in a highly inefficient and opaque marketplace. Suddenly, the game has begun to change.

The first casualty, though, (as the NYT points out) is likely to be Yahoo, which up to now had the display-ad exchange space almost to itself.

Republican psychosis

What’s going on in the US now is really scary. The attacks on Obama make the ‘Revd’ Ian Paisley — even in his bigoted heyday — look like a bleeding-heart liberal. At the root of it is a sense of frustrated entitlement: it’s as if the Right in America simply cannot believe that its God-given right to run the country has been denied as a result of a liberal swindle. We saw some of this in the Clinton era (witness the continuous campaigns to harass and even impeach him), but what we’re seeing now is something else. It’s psychotic.

In that context, Andrew Sullivan has an interesting blog post this morning. Sample:

The pattern is now clear: the imperative to play the political game has won on the right. The longer-term pattern is just as clear: a faction of congressional Democrats sometimes backed Bush on his initiatives (such as his tax cuts). No one in the Congressional Limbaugh-run GOP will back anything this president does. Not only that; they will assault him, race-bait him and insult him in a continuous reel of populist bile.

It seems to me that the GOP was once recognizable as a human personality. It had an id; but it also had a series of responsible egos – Eisenhower, Reagan, Bush I and, to some extent, Bush II; and it had a super-ego – some kind of conscience that made it think of the broader society over partisan warfare. What we've seen in the last few years is the removal of both ego and super-ego.

What you have now is just the rage at the world and its confounding trade-offs and compromises. The knowledge of the Rove right’s total failure in the last eight years has only made the far right more fervent in its theo-ideology. Do they have a plan to balance the budget? To salvage or cut losses in Afghanistan? To integrate illegal immigrants rather than use their lives as political fodder? To get the working middle classes reliable healthcare insurance? Not that I can see beyond utopian platitudes.

But they do know that anything this president does is a threat to them. And the noise they can make and violence they can foment is out of all proportion to their numbers…

It reminds me of the old definition of ‘fanatic’ as someone who keeps bombing after he has forgotten the objectives that bombing was supposed to achieve.