At last, some really good news…

The catering company that brought the infamous Turkey Twizzler into Britain’s school kitchens yesterday admitted that Jamie Oliver’s campaign against sub-standard school dinners had taken a healthy bite out of its earnings, wiping £10m off sales in six months.

The celebrity chef’s Channel 4 television series School Dinners has shaken the contact catering industry to the core, leaving steadily retreating revenues and a number of multimillion pound contracts that have failed to attract bidders – despite the promise of more money from the government.

According to the Guardian‘s report of a survey of what people think of various brands, the winners and losers are:

Top six best loved brands (percentage of vote):
1 Google (31.6)
2 Tesco (28.6)
3 Nokia (21.9)
4 eBay (19.2)
5 Persil (18)
6 Dell (17.4)

Top six most hated brands (percentage of vote):
1 Pot Noodle (20.6)
2 QVC (19.2)
3 Novon washing powder (15.2)
4 McDonald’s (14.8)
5 Tiny (14.7)
6 Fiat (13.6)

Just thought you’d like to know. Er, I’d never heard of Novon. And what, pray, is Tiny?

The survey measured “consumers’ emotional attachment to brands rather than their buying habits”.