Clou…,er, Dell computing

According to The Register,

Dell is attempting to trademark the tech industry’s favourite buzzword – “cloud computing”.

The Round Rock, Texas firm is trying to gain control of the ubiquitous term according to a document filed on the US Patent and Trademark Office’s website.

Dell’s application has already reached the so-called “notice of allowance” stage, whereby a company is granted “written notification from the USPTO that a specific mark has survived the opposition period… and has consequently been allowed for registration”.

In other words, Dell has very quietly pushed its trademarking application past the phase where opponents of its move can have any say in the process.

But that doesn’t mean Dell now owns the term “cloud computing”, which, according to a quick search on Google News has been used nearly 3,500 times in the past week alone. The USPTO notes: “Receiving a notice of allowance is another step on the way to registration.”

“Cloud computing” is basically a catch-all term used widely among CEOs – from Ballmer to Jobs and everyone inbetween – who are increasingly preoccupied with pushing their products and services online; or, as they prefer it, up into the cloud. So if Dell successfully snatches the trademark, its usage could be somewhat curtailed.