When is a ‘friend’ not a friend?

(Answer: when he’s Rupert Murdoch.) This morning’s Observer column

Tom Anderson, the founder of MySpace, had – as of 9.42am on Friday 30 March – 167,144,385 ‘friends’. This is not because he is exceedingly sociable, but because anyone who signs up on MySpace automatically becomes one of Tom’s friends. By the time you read this, he will have another 500,000. (MySpace is adding 250,000 users a day.)

The MySpace concept of a friend may seem contrived, but is much closer to what a businessperson would describe as a ‘contact’. This may be why the corporate world is gazing anxiously at the social networking phenomenon and wondering if it has anything to offer. Two studies – by Forrester Research, a market research firm, and McKinsey, a consultancy – offer conflicting views…

DOPPLR

If I were a frequent traveller I might be interested in this.

Dopplr is an online service for frequent travellers. It was created by an international team of world travellers as a tool for our own use. We liked it so much that we decided to open it up to our global friends.

If you travel more than five times a year and have friends who do as well, then Dopplr is for you.

How does Dopplr work? It lets you share your future travel plans with a group of trusted fellow travellers whom you have chosen. It also reminds you of friends and colleagues who live in the cities you’re planning to visit. You can use the service with your personal computer and mobile phone.

Membership by invitation only. I heard about it via Tim O’Reilly, who says it was the nicest thing he saw at Etech.

Web 2.0 in the corporate world

Nick Carr has been pondering some contradictory data…

Some hard data is coming out this week on the adoption of Web 2.0 tools by companies. Yesterday, Forrester released some results from a December 2006 survey of 119 CIOs at mid-size and larger companies. It indicated that Web 2.0 is being broadly and rapidly brought into enterprises. Fully 89% of the CIOs said they had adopted at least one of six prominent Web 2.0 tools – blogs, wikis, podcasts, RSS, social networking, and content tagging – and a remarkable 35% said they were already using all six of the tools. Although Forrester didn’t break out adoption rates by tool, it did say that CIOs saw relatively high business value in RSS, wikis, and tagging and relatively low value in social networking and blogging.

Tomorrow, McKinsey will release the results of a broader survey of Web 2.0 adoption, and the results are quite different. In January 2007, McKinsey surveyed some 2,800 executives – not just CIOs – from around the world. It found strong interest in many Web 2.0 technologies but much less widespread adoption. McKinsey also looked at six tools. While it didn’t include tagging, it did include mashups; the other five were the same. It found that social networking was actually the most popular tool, with 19% of companies having invested in it, followed by podcasts (17%), blogs (16%), RSS (14%), wikis (13%), and mashups (4%). When you add in companies planning to invest in the tools, the percentages are as follows: social networking (37%), RSS (35%), podcasts (35%), wikis (33%), blogs (32%), and mashups (21%).

Yahoo Pipes

There’s a lot of blogobuzz about Yahoo Pipes.

Yahoo describes it as:

a hosted service that lets you remix feeds and create new data mashups in a visual programming environment. The name of the service pays tribute to Unix pipes, which let programmers do astonishingly clever things by making it easy to chain simple utilities together on the command line.

Tim O’Reilly has a typically thoughtful piece about it. He calls it

a milestone in the history of the internet. It’s a service that generalizes the idea of the mashup, providing a drag and drop editor that allows you to connect internet data sources, process them, and redirect the output. Yahoo! describes it as “an interactive feed aggregator and manipulator” that allows you to “create feeds that are more powerful, useful and relevant.” While it’s still a bit rough around the edges, it has enormous promise in turning the web into a programmable environment for everyone…

Brady Forrest has created a terrific exposition of the modules for building pipes.

One of the most intriguing things about Pipes is that it has enabled Yahoo to recapture some of the high technical ground it had ceded to Google. The company — which is having its problems with Wall Street recently — has just raised the threshold for Web 2.0 innovation.

Yippee!

Human-assisted search

From Technology Review

The Web has grown orders of magnitude bigger since the founding of Google, and neither the company nor its competitors have come up with new automatic search algorithms as seemingly magical or game changing as PageRank. Now some entrepreneurs believe it’s time to replace the algorithmic search engine with humans.

ChaCha, a free advertising-supported service launched last year by former MIT AI Lab research scientist Scott Jones and software entrepreneur Brad Bostic, doesn’t exactly give up on the concept of computerized search. Web wanderers in search of answers are free to settle for the algorithmic results served up by ChaCha’s own search engine. But the site’s real calling card is its collection of 29,000 human guides, who earn $5 to $10 per hour working with users in live chat sessions to locate the Web’s best answers to their queries.

Web services that tap the brainpower of real humans are all the rage. Many now-familiar sites such as Digg and Wikipedia depend on the “wisdom of the crowd”–users who contribute, edit, and collectively rank information items. But newer ventures depend on individuals. Yahoo Answers, where anyone may submit a question and anyone else may respond, has proved immensely popular, attracting more than 60 million users (despite the varying quality of the site’s answers). More recently, Amazon’s Mechanical Turk, a marketplace where individuals can earn small amounts for completing “simple tasks that people do better than computers,” in Amazon’s words, has provoked much discussion among followers of the user-centered Web 2.0 movement…