Out of the mouths of babes and marketing directors…

In an interview with CNET following the launch of the 16in MacBook Pro, Apple’s Phil Schiller was questioned about the growing popularity of Google in schools. This line of questioning didn’t go down well – likely because Apple has long been losing ground to the Google machines – and Schiller Walked into the trap. As The Inquirer reports it:

“Kids who are really into learning and want to learn will have better success,” Schiller said. “It’s not hard to understand why kids aren’t engaged in a classroom without applying technology in a way that inspires them. You need to have these cutting-edge learning tools to help kids really achieve their best results.”

“Yet Chromebooks don’t do that. Chromebooks have gotten to the classroom because, frankly, they’re cheap testing tools for required testing. If all you want to do is test kids, well, maybe a cheap notebook will do that. But they’re not going to succeed.”

So — as The Inquirer puts it, “If you want your child to succeed in school, you’ll instead need to cough up hundreds of pounds for a keyboard-less iPad, which Schiller has brandished as the ‘ultimate tool for a child to learn on’.”

Needless to say, Schiller had rapidly to backtrack. But the damage was done, and the secret is out! Kids who have to use Chromebooks are born losers. Yuck.