Ideology and tech evangelism

This morning’s Observer column:

For my sins, I get invited to give a few public lectures every year. Mostly, the topic on which I’m asked to speak is the implications for democracy of digital technology as it has been exploited by a number of giant US corporations. My general argument is that those implications are not good, and I try to explain why I think this is the case. When I’ve finished, there is usually some polite applause before the Q&A begins. And always one particular question comes up. “Why are you so pessimistic?”

The interesting thing about that is the way it reveals as much about the questioner as it does about the lecturer. All I have done in my talk, after all, is to lay out the grounds for concern about what networked technology is doing to our democracies. Mostly, my audiences recognise those grounds as genuine – indeed as things about which they themselves have been fretting. So if someone regards a critical examination of these issues as “pessimistic” then it suggests that they have subconsciously imbibed the positive narrative of tech evangelism.

An ideology is what determines how you think even when you don’t know you’re thinking. Tech evangelism is an example. And one of the functions of an ideology is to stop us asking awkward questions…

Read on