Hard on the heels of the Phorm business (to which Virgin has signed up), here’s the view of the Virgin media CEO on the issue of net neutrality.

In an interview with the Royal Television Society’s Television magazine, far from covering up their intentions, Virgin Media’s new incoming CEO Neil Berkett – who joined the Virgin Media Board just a few days ago – has launched an attack on the ideas and principles behind net neutrality.

“This net neutrality thing is a load of bollocks,” he said, adding that Virgin is already in the process of doing deals to speed up the traffic of certain media providers.

With around 3.5 million customers in the UK, and already traffic shaping due to lack of capacity, it’s a sobering thought that at the behest of “content providers” with deep pockets, Virgin is prepared to speed up their traffic, which would presumably have a negative impact on those at the bottom of the ISP’s priority list, namely bandwidth hungry file-sharers…