Alexa, how did Amazon’s voice assistant rack up a $10bn loss?

Sometimes, invasions don’t work out as well as you hoped.

This morning’s Observer column:

Intrigued by an Ars Technica post about Amazon’s Alexa that suggested all was not well in the tech company’s division that looks after its smart home devices, I went rooting in a drawer where the Echo Dot I bought years ago had been gathering dust. Having found it, and set it up to join the upgraded wifi network that hadn’t existed when I first got it, I asked it a question: “Alexa, why are you such a loss-maker?” To which she calmly replied: “This might answer your question: mustard gas, also known as Lost, is manufactured by the United States.” At which point, I solemnly thanked her, pulled the power cable and returned her to the drawer, where she will continue to gather dust until I can think of an ecologically responsible way of recycling her…

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