Register report:

The mean size of a web page has more than trebled since 2003 from 97.3KB to more than 312KB, according to a review of available research by WebsiteOptimization.com.

The mean number of objects per page has meanwhile near-doubled from 25.7 to 49.9. The authors blame external objects for the majority of delays experienced by web browsers.

The last calendar year saw sites really pack on the data poundage with widgets, gadgets, web crapps, embedded video and other mashtastic tinsel. The average page swelled by more than 60KB to 312KB by the end of December. Projections put next new year’s weigh-in at 385KB.

While broadband connections have more than kept pace with the rapidly fattening web, those stuck using dial-up are increasingly marginalised, unable to view many sites unless they plan a weekend around it.