Where ‘e’ stands for embarrassment. Further to my post about the ingenious Eye-Fi card, Bill Thompson (whom God Preserve) emailed me with this lovely story:

I was at a conference in Florida last year chatting to someone from [company] who had an eye-fi card in his digital camera and loved it. But he pointed out a potential problem… a friend of his had asked to borrow his camera, and he had forgotten to mention the wifi link, only to be somewhat surprised later that day to find pornographic images of the friend’s partner appearing on his laptop as the card had found an open wireless network and was doing its job…