The Google era

This morning’s Observer column:

This is a month of anniversaries, of which two in particular stand out. One is that it’s 10 years since the seismic shock of the banking crisis – one of the consequences of which is the ongoing unravelling of the (neo)liberal democracy so beloved of western ruling elites. The other is that it’s 20 years since Google arrived on the scene.

Future historians will see our era divided into two ages: BG and AG – before and after Google. For web users in the 1990s search engines were a big deal, because as the network exploded, finding anything on it became increasingly difficult. Like many of my peers, I used AltaVista, a search tool developed by the then significant Digital Equipment Corporation (DEC), which was the best thing available at the time.

And then one day, word spread like wildfire online about a new search engine with a name bowdlerised from googol, the mathematical term for a huge number (10 to the power of 100). It was clean, fast and delivered results derived from conducting a kind of peer review of all the sites on the web. Once you tried it, you never went back to AltaVista.

Twenty years on, it’s still the same story…

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