Barclays buys 8,500 iPads

From The Next Web citing The Register.

In what is believed to be one of the biggest rollouts of the iPad in the UK, Barclays Bank is to outfit its staff with more than 8,500 units of the Apple tablet in an effort to improve service levels, The Register reveals.

A Barclays spokesperson confirmed that it was bank employees that demanded the iPad, allowing them “to assist our branch colleagues to interact with customers, improving the customer experience”.

“We investigated a number of different tablet options and in this instance, we concluded that iPads were the best solution for their specific needs. We are now starting to use these across Barclays branches in the UK,” she added.

This is interesting because up to now some observers assumed that one reason the iPad was selling into companies for corporate work was that Microsoft didn’t have a tablet. But now it does, so perhaps this decision by Barclays is actually very significant?

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