Digital Domain – Why Television Still Shines

Randall Stross thinks television is doing just fine as print media decline. “Television stands out”, he writes,

“as the one old-media business with surprising resilience. Though we are spending a record amount of time online, including a record amount of time watching video, we are also watching record amounts of very old-fashioned television, according to Nielsen Media Research. Our attachment to the medium, of course, is obscured by the splintering of our attention across so many cable offerings, in addition to the major networks.”

Hmmm… Note the reference to ‘splintering’. Broadcast TV — as distinct from narrowcast video — is a declining industry. I fear Professor Stross has missed the point of what’s going on. Just ask ITV.