From Frederic Filloux:

Today, the economic value of a journalism item stems from its popularity, i.e. the number of clicks (or views) it generates. A well-crafted listicle put together by a clever Millennial will generate more revenue that any public-interest piece, this in total disregard for who actually reads it, for how long, etc. That’s the absurdity of today’s system.

Yep. Insightful piece, well worth reading in full.