I came to this via a discussion of the Leveson inquiry into the conduct of the British press. I was arguing that one of the main reasons why there is such disgraceful behaviour in the tabloid media is because bad behaviour is invariably rewarded by higher circulation and increased public attention. The reason: British newspaper buyers don’t seem to make ethical judgements when choosing their newspapers, and for as long as that remains true, tabloid excesses will continue.

Listening to this, Tony Blair’s former Press Secretary, Alastair Campbell, suggested that I should look for this clip on YouTube. So I did.