This morning’s Observer column…

Wall street made an interesting discovery last week. Apple, the iPod and mobile phone company, also makes computers! Shock! Horror! This elementary fact had hitherto escaped the notice of investment analysts, hypnotised as they were by the glamour of the iPod, the implosion of the music industry and the belief – ably fostered by Dell & Co – that making computers was a low-end, commoditised business…